Using Augmented Reality, the PING app allows golfers to bring the PING G25 driver to life by pointing their camera-enabled phone or tablet at a printed piece (known as the “target”). Once the app is loaded to the golfer’s smart phone or tablet and they point it at the target, the AR interactive 3D experience begins. The app was developed in-house by PING’s team of software engineers and designers.
Golfers can access the target via email directly from the PING app, at PING’s website (www.ping.com) or through various print ads in golf publications, including Golf Digest.
The 3D experience allows golfers to view the driver from multiple angles and features animation showing how the adjustable hosel is engineered with Trajectory Tuning® Technology – one of the key benefits that leads to longer and straighter drives on the golf course. Golfers can also directly access PING’s Retailer Locator function to find a nearby authorized PING fitting center.
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